{"id":19469,"date":"2022-10-31T20:03:03","date_gmt":"2022-10-31T20:03:03","guid":{"rendered":"https:\/\/seznam-novinek.cz\/?p=19469"},"modified":"2022-10-31T20:03:03","modified_gmt":"2022-10-31T20:03:03","slug":"co-je-crm-a-jaky-je-jeho-prinos-pro-firmu","status":"publish","type":"post","link":"https:\/\/seznam-novinek.cz\/?p=19469","title":{"rendered":"Co je CRM a jak\u00fd je jeho p\u0159\u00ednos pro firmu?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Zab\u00fdv\u00e1te se prodejem produkt\u016f \u010di slu\u017eeb, ale m\u00e1te pocit, \u017ee va\u0161e prodejn\u00ed \u010d\u00edsla nerostou p\u0159\u00edli\u0161 rychle? V\u017edy m\u016f\u017ee b\u00fdt l\u00e9pe \u2013 procesy vedouc\u00ed k lep\u0161\u00edmu zisku m\u016f\u017eete vyladit pomoc\u00ed CRM syst\u00e9mu. O co se jedn\u00e1 a jak\u00e9 konkr\u00e9tn\u00ed v\u00fdhody p\u0159inese va\u0161emu podnik\u00e1n\u00ed?<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seznam-novinek.cz\/wp-content\/uploads\/2022\/10\/seznam-novinek.cz_eway_uvodni.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/seznam-novinek.cz\/wp-content\/uploads\/2022\/10\/seznam-novinek.cz_eway_uvodni.jpg\" alt=\"\" class=\"wp-image-19470\" srcset=\"https:\/\/seznam-novinek.cz\/wp-content\/uploads\/2022\/10\/seznam-novinek.cz_eway_uvodni.jpg 1000w, https:\/\/seznam-novinek.cz\/wp-content\/uploads\/2022\/10\/seznam-novinek.cz_eway_uvodni-300x169.jpg 300w, https:\/\/seznam-novinek.cz\/wp-content\/uploads\/2022\/10\/seznam-novinek.cz_eway_uvodni-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co je CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na ot\u00e1zku \u201e<a href=\"https:\/\/www.eway-crm.com\/cs\/co-je-crm\/\">co je CRM<\/a>\u201c se nab\u00edz\u00ed dv\u011b spr\u00e1vn\u00e9 odpov\u011bdi. <em>Customer relationship management<\/em> neboli <strong>CRM<\/strong> \u2013 \u010desky <strong>\u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky<\/strong> \u2013 je z\u00e1kaznicky orientovan\u00fd management, kter\u00fd stav\u00ed na <strong>aktivn\u00ed tvorb\u011b a udr\u017eov\u00e1n\u00ed dlouhodob\u011b prosp\u011b\u0161n\u00fdch vztah\u016f mezi firmou a klientem<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pojem CRM syst\u00e9m tak\u00e9 ozna\u010duje \u00fast\u0159edn\u00ed prvek strategie CRM, jej\u00ed <strong>procesn\u00ed n\u00e1stroj v podob\u011b softwarov\u00e9ho vybaven\u00ed<\/strong>, kter\u00e9 se vyu\u017e\u00edv\u00e1 pro shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o z\u00e1kazn\u00edc\u00edch a pro mnoh\u00e9 dal\u0161\u00ed navazuj\u00edc\u00ed procesy. Vhodn\u011b zvolen\u00fd program m\u016f\u017ee pln\u011b nahradit i <a href=\"https:\/\/www.eway-crm.com\/cs\/rizeni-projektu\/\">software pro \u0159\u00edzen\u00ed projekt\u016f<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Predikce chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a n\u00e1stroj pro efektivn\u00ed komunikaci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00edky CRM syst\u00e9mu z\u00edsk\u00e1te <\/strong><strong>dokonal\u00fd p\u0159ehled<\/strong> o skute\u010dn\u00fdch pot\u0159eb\u00e1ch ji\u017e st\u00e1vaj\u00edc\u00edch <a href=\"https:\/\/www.bway.cz\/4-zpusoby-jak-posilit-vztahy-se-zakazniky\/\">z\u00e1kazn\u00edk\u016f<\/a> i lid\u00ed, kte\u0159\u00ed se u v\u00e1s teprve chystaj\u00ed nakoupit. Dozv\u00edte se o jejich n\u00e1kupn\u00edch preferenc\u00edch a zvyklostech, p\u0159\u00e1n\u00edch i osobn\u00edch postoj\u00edch. Na z\u00e1klad\u011b p\u0159esn\u00fdch dat pak snadno optimalizujete prodej a pomoc\u00ed metod jako up-selling \u010di cross-selling rapidn\u011b zv\u00fd\u0161\u00edte obrat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benefity plynouc\u00ed z pou\u017e\u00edv\u00e1n\u00ed CRM syst\u00e9mu v\u0161ak vych\u00e1z\u00ed najevo i v dal\u0161\u00edch oblastech. Platforma <strong>zkvalit\u0148uje komunikaci mezi z\u00e1kazn\u00edky a zam\u011bstnanci<\/strong> (ti maj\u00ed v\u017edy k dispozici historii komunikace a mohou plynule nav\u00e1zat na aktivity ostatn\u00edch \u010dlen\u016f t\u00fdmu), jako\u017eto i <strong>sd\u00edlen\u00ed informac\u00ed nap\u0159\u00ed\u010d jednotliv\u00fdmi odd\u011blen\u00edmi<\/strong> (intern\u00ed komunikace).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatizace prodejn\u00edch a marketingov\u00fdch aktivit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM syst\u00e9m \u0161et\u0159\u00ed firm\u00e1m \u010das a prost\u0159edky t\u00edm, \u017ee <strong>automatizuje mno\u017estv\u00ed prodejn\u00edch i marketingov\u00fdch \u010dinnosti<\/strong>. Nap\u0159\u00edklad automatick\u00fdch p\u0159id\u011blov\u00e1n\u00edm a t\u0159\u00edd\u011bn\u00edm z\u00e1kaznick\u00fdch kontakt\u016f obchodn\u00edk\u016fm \u010di automatick\u00fdm nastavov\u00e1n\u00edm marketingov\u00fdch kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesporn\u00fdm p\u0159\u00ednosem CRM syst\u00e9mu je tak\u00e9 <strong>sn\u00ed\u017een\u00ed chybovosti<\/strong>, kter\u00e1 je z velk\u00e9 \u010d\u00e1sti ovlivn\u011bna lidsk\u00fdm faktorem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"3E7GwOqGXKk\"><iframe loading=\"lazy\" title=\"Nejlep\u0161\u00ed CRM pro Microsoft Outlook. To je eWay-CRM.\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/3E7GwOqGXKk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00fd CRM syst\u00e9m zvolit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a> Ide\u00e1ln\u00ed CRM syst\u00e9m respektuje pot\u0159eby firmy a umo\u017e\u0148uje p\u0159izp\u016fsoben\u00ed pracovn\u00edho prost\u0159ed\u00ed pro konkr\u00e9tn\u00ed pracovn\u00edky. Mezi nejobl\u00edben\u011bj\u0161\u00ed softwarov\u00e9 n\u00e1stroje pat\u0159\u00ed \u010desk\u00fd <strong>eWay-CRM<\/strong>, kter\u00fd je k dispozici i v bezplatn\u00e9 verzi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zab\u00fdv\u00e1te se prodejem produkt\u016f \u010di slu\u017eeb, ale m\u00e1te pocit, \u017ee va\u0161e prodejn\u00ed \u010d\u00edsla nerostou p\u0159\u00edli\u0161 rychle? V\u017edy m\u016f\u017ee b\u00fdt l\u00e9pe \u2013 procesy vedouc\u00ed k lep\u0161\u00edmu zisku m\u016f\u017eete vyladit pomoc\u00ed CRM syst\u00e9mu. O co se jedn\u00e1 a jak\u00e9 konkr\u00e9tn\u00ed v\u00fdhody p\u0159inese va\u0161emu podnik\u00e1n\u00ed? Co je CRM? Na ot\u00e1zku \u201eco je CRM\u201c se nab\u00edz\u00ed dv\u011b spr\u00e1vn\u00e9 odpov\u011bdi. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-19469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novinky"],"_links":{"self":[{"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/posts\/19469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19469"}],"version-history":[{"count":0,"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/posts\/19469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/media\/19471"}],"wp:attachment":[{"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}